Posts Under Best Practice Ever Category
MY, YOU’VE CHANGED!
I just got back from Las Vegas – I returned to a chiropractic seminar that I haven’t attended for the past four or five years. You know that feeling… Read More
The Curtain Is Up
When chiropractors talk about training their staff members, they are usually referring to handing their new employees a few crumpled up scripts that they copied… Read More
TIME TO MAKE THE DONUTS!
It has become increasingly obvious to me that most doctors believe that running a chiropractic practice is somehow different than other types of businesses. I’m here to… Read More
I AM YOUR PATIENT
In 1989, when I first sat down to write the first full member textbook for Markson Management Services, I called it, “Chiropractic Practice Management in… Read More
LITTLE LEAGUE WORLD SERIES
Do you still love the “game” of chiropractic? Going from table to table and connecting with your patients – and listening – and caring – and helping – all without the thought of profit? These kids were out there playing what we know to be our nation’s pastime and I’m thinking, “Why isn’t chiropractic still like this?”
The 24 Karat Gold Sink
I was taught to do visualization exercises when I was around 12 years old, and I’ve been doing them ever since. I’d like to share the visualization I do in my car while parked in front of my office each morning.
DO YOUR ACTION STEPS SUPPORT YOUR VISION?
If you close your eyes and REALLY think about it, can you visualize, down to the slightest detail, what your ideal practice looks like? Where is it? How many doctors are there? How many staff members? What types of patients are receiving care? How many hours are you working? How many days are you open? What techniques are used? How much is collected? And so on and so on until you can vividly describe every aspect?
STICKY CHARISMA
I was at a family wedding last night – a beautiful affair – and during the best man’s speech, I heard two words strung together in a way I had never heard. As the groom’s brother was eloquently sharing his feelings about the man of the hour, he described him as having STICKY CHARISMA.
Values-Based Marketing
As we continue to develop the reality that your behavior is dictated by your core values, it becomes clearer that your marketing efforts should mirror… Read More
The 6 Universal Practice Killers
We have identified the 6 Universal Practice Killers and how to eliminate them…
Your Best Practice EVER!
We just came off of our Markson Connection Expressions Gathering and I must say, it was AWESOME! Do you remember what it felt like when… Read More
Capitalizing on Seasonal Trends in Practice Building
Too often, doctors call us to complain about how “everybody leaves town this time of year” or “the tourists only come to the area during… Read More
How I Turned It All Around
Recently I received an email from a former member of Markson Management Services, which means some years ago. In that communication he said that he… Read More
Miami Heat vs. You
httpvh://www.youtube.com/watch?v=mf2GdUL9D7U Understanding the importance of constantly upgrading your players is vital to all championship teams. After watching the Miami Heat play, you can clearly see… Read More
Inspirational Mornings
Dr. Robert Frieman reminded me about something he does for his practice that will have tremendous value for all of us. He calls it “The Inspirational Minute.” Each morning… Read More
The Tribe
Most of you do not know that, along with Dr. Brett Axelrod and Dr. Rick Markson – and in collaboration with chiropractic icon, Dr. Guy… Read More